Pay-per-click (PPC) is an Internet marketing strategy in which marketers only pay for the traffic they receive. PPC is pointedly geared towards search engines and advertising network web sites where businesses pay a predetermined amount, each time a user “clicks” on their advertisement. For search engines advertisers select keywords and keyword groups in which they want their advertisements to show up for the results of those keyword groups.

Pay-per-click advertising is just as important as organic search engine optimization. While search engine optimization is geared towards improving your ranking and your “free” organic search traffic, with pay-per-click advertising, you get any amount of traffic and first page search engine exposure. While good SEO is the best route to long-term success in Internet marketing, PPC is a firm choice for an immediate Internet aura. A PPC campaign has much more jurisdiction over results and it helps you create traffic almost instantly.

Our highly skilled professionals at Web Design for Portland do all the hard work in designing, creating and managing your campaigns. We take into consideration your daily spend and help you to choose keywords with a profitable conversion rate. Plus, we will make your ad “pop” so users click on it instead of your competitors.

Web Design for Portland’s PPC services offer you the benefits of delivering guaranteed, qualified search engine traffic to your website all within your budget. We also believe in integrating PPC, SEO & SMM campaigns. A combination of all these services helps generate traffic, saving you money.

For a pure PPC quote, please fill in your requirements and send it to us.

If you’re looking for a complete marketing strategy, then, depending upon which stage your project is in, with reference to the larger picture of your project life cycle, send us a description of your objectives and expectations and we’ll be happy to help you understand the methodology we’ve adopted at Web Design for Portland to Deliver Measurable Online Success.

Please identify what stage you consider your business at currently.

Site optimization involves careful manipulating of the entire SEO process. The site is completely analyzed for complete SEO potential before implementation. During the initial analysis, the site is analyzed for it full URL depth, individual page’s PR, search engine saturation, back-link count, traffic log analysis, and Google Analytics / Google Webmaster Tools setup. The site is checked for 35 possible parameters that can lead to search engine spider roadblocks or search engine penalties.

Keyword research is possibly the most important aspect of any SEO campaign. We identify keywords, which have high relevance, high potential for conversion, high potential to rank, and have lower competition so that the SEO campaign gives an optimal performance for each dollar spent.

On-page optimization includes Title & Meta tags optimization, image optimization, anchor text, title attributes optimization, on-page text editing, and HTML markups for best performance. Other aspects like file-names, directory structure, navigation, site inter-linking, error pages, robots file, sitemaps and the like are optimized suitably. On SEO completion, the site is audited for SEO levels and finally submitted to search engines, industry directories, yellow pages etc. The performance of the site is continuously monitored on a monthly basis for various matrices and reported through the Success Tracking Reports.

Web Design for Portland handles SEO as an integrated aspect of an Internet Marketing strategy. SEO alone is not sufficient to meet marketing objectives and other important activities such as link building and article syndication are a must to achieve high rankings.

Depending upon which stage your project is in, with reference to the larger picture of your projects life cycle, send us a brief description on your objectives and expectations and we will be more than happy to help you understand the methodology we’ve adopted at Web Design for Portland to Deliver Measurable Online Success.

Please identify what stage you consider your business at currently.

It’s hard to hide those pictures, videos, comments or old stories if your social web page isn’t set to private. Even if it is private and you let someone in as a friend on your network, they have access to reproduce some unfavorable search engine results. The more you plan ahead, the more you take time to create a good reputation for yourself, the less time and money you’ll need to spend in the future to combat negative information. Combining that with simply realizing that the information you put out on the internet can always find a way back to you will go a long way with most people’s online reputations.

Online Reputation Management {ORM} helps people with online reputation issues such as negative journalism, bad reviews, untruths, ripoff reports, complaint boards and forums. Disgruntled ex-employees, partners, signfigant others and often competitors try to damage anothers person’s representation on the web. Unfortunately very few companies have strategies related to managing their online reputation. If used properly (not spamming) ORM is a process that can be introduced to a marketing plan to actively protect their brands from being tarnished on the web. Outside of social networking websites like MySpace and FaceBook a few other problem websites that often include negative information are: RipOffReport.com, Complaints.com, ConsumerAffairs.com, ComplaintsBoard.com and newspapers that get published online.

For more information about our online reputation management service call us or click here to email us.

Creating a social media footprint is the process of getting the name of your business and brand recognized on the internet at various sites where your niche customers are likely to find you. The end goal is to establish the online identity of your small business and to proactively manage your internet reputation.

When we set up a social media footprint for any company we take into account the industry of your business to help us set the right goals and define the proper target market for your project.

A few of the goals we focus on:

Increased Brand Awareness

Reputation Management

Improved Search Engine Rankings

Increased Relevant Visitor Traffic

Improved Sales for a Product or Service

For more information about our social media marketing services click here to email us, or give us a call today.

Each of the Social Media Marketing services is described in detail in the sections below:

•Corporate Blog Marketing & Management

•Social Bookmarking

•Social Network Marketing

•Forum Promotion

•Article Press Releases

•Social Media Footprint Set-Up

ASP files are made up of HTML code and ASP programming code mixed together. Usually working with the power of a database, ASP has almost unlimited capabilities. Jscript and VBScript are the best languages to work with ASP programming.

When you want a web site that remembers things entered by a user on a previous screen, that’s where a dynamic programming language like ASP comes in. Dynamic menus, uploading pictures, interactive forms can all be accomplished with ASP.

ASP Programming Advantages:

Can minimize network traffic.
Flexibility to view in any browser.
High security – ASP code cannot be viewed from the browser.
Ability to dynamically edit, change or add any content of a web page.
Ability to access any data or database and return the results to a browser.
Design & Development of custom ASP web-sites..

ASP Programming Services:

Content Management System (CMS) for managing your content.
Maintenance of existing ASP websites.
Integration with third party ASP components for file upload, mails etc.
Search Engine Friendly Shopping Cart ASP Application Development .

 Popular uses of Flash include playing mp3’s and videos, available since Flash Player version 6. Flash players are used on the most popular sites as a preferred method for offering multimedia content on web sites. With very little competition and a free price tag, the Flash Player has a very wide distribution.

 Your web site’s menus can be much more interesting by using Flash. Intros and presentations are now very captivating. Banners can be more animated and sites can be more interactive. Flash has the technology to control the timing of how the content is presented. With a Flash only website, you can have thousands of pages in content available without the user having to click between different pages.

 Flash allows multiple viewers to see the same content regardless of the browser being used. Animation in Flash is a beautiful thing when done properly, you have the usage of key frames and in betweens that can easily move objects from one point to another, with action scripting you can create cameras to zoom in and out.

What differentiates Web Design for Portland from other  flash web design companies is that we create unique and locally grown innovative design ideas, with the need of the end user in mind and effectuates eye-catching graphics  via dynamic action scripting through flash.

Our service range includes:

* » Flash programming
* » Flash scripting
* » Logo design
* » Movie design
* » Flash presentations
* » Flash intros
* » Flash demos

If you’re looking for flash programming for your project, click here to email us.

A PHP Programmer of our organization can design or create innovative and affordable web application as per our client’s requirements. Our php programmers and php web developers have wide experience in designing and in developing client-server php database applications. They are very skilled in web application development with php Design and Development of E-commerce Websites, Dynamic Web Sites using PHP/MySQL, ASP.Net and Website Applications.

Advantages of PHP Programming:

Low development and maintenance cost.
High performance and reliability.
Ability to embed itself into the HTML code.
Compatible with servers like Apache and IIS.
Runs on various platforms such as Windows, Linux and Unix.
Supports a wide variety of databases such as MySQL, Informix, Oracle, Sybase, Solid, PostgreSQL and Generic ODBC.

Our php web programmers are skilled at php codes, php design, php mysql development and php web development. They are very experienced and skilled at writing various programs and softwares for use on the internet, Unix, Linux and Windows as they integrate a variety of computer based systems and technologies. They have a minimum working experience of 2+ years in their particular expertise. You can mail us for a free quote or to discuss more about your project as well as long-term plans.

Our PHP Programming Solutions are:

Database design & web development..
Content Management System (CMS) for managing your database.
Integration of website database with offline programs.
Conversion of websites from other scripts (PERL, ASP, JSP) to PHP.
Shifting of websites from one Host to another.
Maintenance of existing php/MySQL websites.
Payment Gateways – These enable you to accept online payments on your web-site.

Web Design for Portland professionals work closely with you to analyze your needs through detailed assessment processes, which examine your existing systems as well as business goals.Our Services have great expertise and all resources to develop web application or custom application that best suit your needs, budget and schedule.
We have excellent team of experienced PHP developers has successfully completed numerous E-Commerce shopping carts with content management system, CRM Solutions, Community tools Web Calendars, Chat software and Discussion forum.

For more information about php programming for your website, call us or click here to email us.

ColdFusion by Adobe ColdFusion Server is powerful, enterprise-class application server software that is used to build database-driven applications that can run on many platforms for a vast array of purposes. Adobe has purchased Macromedia and Macromedia bought ColdFusion from Allaire. ColdFusion’s programming language is very easy to work with; intuitive and minimal in its code by nature. CFML (ColdFusion Markup Langauge) competes with other dynamic web prgramming languages such as PHP, JSP, and ASP.

Is ColdFusion powerful enough for my website?

Yes! One of the largest websites in the world, MySpace®, was built with ColdFusion and the Fusebox framework. These are the same methods we utilize. We are not endorsing MySpace, but it is impressive that ColdFusion scaled to meet their needs as one of the top three busiest websites in the world. As the ColdFusion Java server started to reach its limits (at around 7 million users), MySpace utilized another technology called Blue Dragon to help scale their site further.

How is the future of ColdFusion?

Very strong! Recently, Adobe purchased Macromedia, which allowed them to acquire the ColdFusion server platform. Now that Adobe owns ColdFusion and Flash. It isn’t hard to imagine the power of what can be built using Flash, Video, PDFs, and mobile devices as these applications now converge under the Adobe brand.

What is Fusebox, and why should I care?

Fusebox is an open-source ColdFusion framework (collection of controller files) that we use to build all of our ColdFusion applications. Fusebox provides us with a way to help standardize how we build our applications, so that multiple developers (and our customers) can manage their ColdFusion applications more efficiently. No two ColdFusion programmers code applications the same way, and messy code will cost you money because it is harder to debug. Using a popular application framework helps solve this.

Benefits of formatting your ColdFusion code with Fusebox:

* Fusebox naming conventions for all of your ColdFusion files makes them easier to debug.
* Application files are atomic, so a file called “qry_getemployees.cfm” contains a query that gets employees, and that is all that the page does. Instead of reading through 3000 lines of code to fix a bug, the page mentioned above might have only 20 lines.
* Small component applications can become almost drag-and-drop when reusing code using various techniques.

Fusebox also helps us to make code that is reusable and modular.

PDF and FlashPaper generation

ColdFusion can generate PDF or FlashPaper documents using standard HTML (i.e. no additional coding is needed to generate documents for print). CFML authors simply place HTML and CSS within a pair of cfdocument tags and specify the desired format (FlashPaper or PDF). The generated document can then either be saved to disk or sent to the client’s browser.